Creative Enterprise

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Managing a Multi-passionate Freelance Career

Content Overview

What kind of practitioner do I want to be?' 'How do I get there?' 'What should I do in the meantime?' 'I already have a steady economic structure for my lifestyle, so I've no plans to change my employment just yet, but how does my day job influence my creativity, and how do the hard and soft skills I develop cross-pollinate?'

The primary learning objective is to identify how a creative can benefit from a portfolio career. We'll focus on brand identity, establishing one's ideal freelancing role and cost-effective ways of networking. We'll then explore the various flexible job options in the public and private sectors that allow for financial stability and offer opportunities to develop fundamental and transferable skills for roles in creative industries.

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Articulate Your Vision, Mission and Artistic Policy

Use this content to articulate your vision, then draft the necessary building blocks for a mission statement and artistic policy. Whether you're a new freelancer or a well-established company, these documents will determine the direction of your business model. In addition, savvy business owners use these gems as a launchpad for communicating their brand while reminding their collaborators and their team of their core values and purpose.

The content provided will support you in identifying the functions of each document, creating your own, exploring ways of implementing them into proposals, governance documents, funding applications, and presentations and then setting goals for making these mantras public.

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Create the Building Blocks for Your Entrepreneurial Ecosystem

Similarly to a vision board, the business model canvas is a visual tool that outlines key components of a business proposition. The nine categories on this canvas are a launchpad for a business plan, but more importantly, they provide the necessary first steps in mapping business logistics. Using case studies, storyboarding techniques, and think tank exercises, participants will lay the foundations and draft a blueprint of their business idea before plunging into any major investments with eyes wide shut.

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Project Planning and Operational Strategies, Establishing Effective Workflows for You, Your Team, Your Steering Committee and Stakeholders

So, you have a fantastic idea for a creative enterprise, production or publication. Still, the bells and whistles of the final idea distract you from seeing the foundations of your endeavours, leaving you feeling overwhelmed, blocked and unsure of where to start.

A minimum viable product (MVP) is a development technique in which a new product is introduced to the market with its most basic features. It is a great learning experience and low-risk, making an MVP worth building either for your business holistically or for a specific product or service within your business. An MVP is also the perfect segue to pilot testing.

This content has been developed to get you thinking about how the three key values of an MVP can apply to your endeavours; subsequently, you can create an operational strategy that will allow you to bring your work to life in a tangibly manageable, cost-effective and fun way.

Let's strip back so that we can propel forward!

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Planning Project with Financial Confidence

PNL Power is your go-to guide for breaking down the real costs of bringing your creative projects to life. From identifying all the hidden and upfront expenses to calculating your potential Profit and Loss (PNL), this module helps you figure out whether your project needs tweaking, scaling, or a fresh financial strategy. Whether you're self-funding or applying for grants, you'll leave with a clear, manageable plan—know exactly how much you need, how you’ll get it, and how to make your idea financially sustainable.

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Content Overview

What exactly am I selling? Is it a service? Is it a series? Is it a product? Is it visual, text-based, audio or other? Is it online or physical? Is it available for download or exclusively web-based? Is it a mixture of all these things, or are all these questions I'm asking myself reminding me that I do not have a clue... yet?

This programme will support you with identifying and articulating the name of your programmes or products, their descriptors, and their benefits to your clients (which should include your USP). You will also receive guidance in identifying a sales process that works for you and your brand while calculating pricing that works for your target market aligns with your values, and generates a profit.

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Scalability for Sustainability: Team Building, Outsourcing, and Auto-Creation for Passive Income

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You cannot do it all alone: It’s a hard realisation for many independent, ambitious creatives to accept, but it’s true. As your business grows, the hours in a day will remain the same, so it’s essential to identify what you’d like to keep complete control over, what you’d like to share and what you’d like to outsource to ensure your service and product delivery maintains a high standard, without you risking burnout!

With the resources provided, you will create a management strategy that will include the best platforms for outsourcing on a budget and frameworks for the necessary formal agreements for collaborating and sharing projects.

The resources provided will enable you to identify the benefits of transforming your existing business ideas into automated services and products to generate passive income.

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Your website is your storefront and your social plugins are your sales pitch. Create the right first impression by identifying the most appropriate online platforms for you. Draft online profiles and create a routine that ensures you're posting and maintaining your online presence in a way that keeps subscribers and followers engaged and attracts new leads, all in accordance with what suits your already-busy schedule.

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'How do I describe my purpose, my journey and my mission in 30-seconds, in a way that is intriguing, makes sense and doesn't turn me into a stumbling, fumbling mess?'

'This room is filled with people who look like they've got it all together. How do I even approach a potential lead and introduce myself, without turning into a stumbling, fumbling mess?'

'Ooh, I didn't know they'd be serving food! How do I negotiate my way through this flaky pastry without turning into a stumbling, fumbling mess?!'

Using support resources and activities, you'll draft an elevator pitch that you can use as a conversation starter at networking events, for funding applications and for entering the 'Dragons' Den', you'll create a networking checklist which guides you through the networking process - from preparing the right stationery, presentation and mindset, tips for making the most of your time at the event and best practices for following up leads and maintaining healthy professional relationships with them, increasing your chances for opportunities to collaborate, generate business or receive investment.

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To ensure your business and freelancing career has sustainable success, it's important that you track and reflect on your progress regularly. In this programme, we will explore the best methods for self-reflective practice, collating feedback, interpreting analytics and data capture for the purpose of key performance indicators (KPIs), key-value indicators (KVIs) and accomplishment stories, all for the purpose of identifying the best practices for your business and yourself.

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