Scribble Ink Academy Programme Syllabus
Week 1: Portfolio Power
This workshop is ideal for anyone with these questions:
The primary learning objective is to identify the ways a creative can benefit from a portfolio career. We'll focus on brand identity, establishing one's ideal freelancing role and the cost-effective ways of networking. We'll then explore the various job options in the public and private sectors that are flexible, allow for financial stability, and offer opportunities to develop fundamental and transferable skills for roles in creative industries.
What kind of practitioner do I want to be?
How do I get there?
What should I do in the meantime?
I already have a steady economic structure for my lifestyle, so I've no plans to change my employment just yet, but how does my day job influence my creativity, and how do the hard and soft skills I develop, cross-pollinate?
Week 2: Vision, Mission and Artistic Policy
After establishing your ‘Why’, drafting a SWOT and setting milestones, it’s time to take things up a notch by outlining a vision statement, mission statement and artistic policy. Whether you’re a new freelancer or a well-established company, this trinity of documents will determine the direction of your business model. Smart business owners use these tools to articulate, remind themselves and communicate their core values and purpose.
In this workshop, you’ll identify the functions of each document, create your own, explore ways of implementing them into proposals, funding applications, presentations and then set goals for making these mantras public.
Week 3: Business Model Canvas
Similarly to a vision board, the business model canvas is a visual tool which outlines key components of a business proposition. The nine categories on this canvas are a launchpad for a business plan, but more importantly, provide necessary first steps in mapping business logistics. Using case studies, storyboarding techniques and think tank exercises, participants will lay the foundations and draft a blueprint of their business idea, before plunging into any major investments with eyes wide shut.
Week 4: Peppery Paperwork - PLI, DBS, IP, HMRC, etc.
What sort of paperwork do you need to have in place before you take your business model to market? In this workshop, we’ll examine the definitions and purposes of important paperwork in the UK, including, PLI, DBS, IP, HMRC and appropriate bank accounts. You’ll establish what paperwork you’ll need for your business model, receive tips and resources to help with registering effectively in a timely fashion. In addition, we will also discuss and draft documents that may not have pressing deadlines set by government, but are vital to ensure the protection of all your hard work ideas, such as terms and conditions, trademarking and invoicing.
Week 5: Marketing Strategies - Audience, Methods and Outcomes
What’s the difference between your target audience and target demographic? What’s the difference between B-to-B and B-to-C?
To answer these questions, it’s important to understand the value in marketing, the tools available which are cost-effective and user friendly and the necessary steps and routines to take to ensure your marketing strategies are timely and effective. By the end of this workshop, participants will have a fully drafted step-by-step marketing strategy in place to ensure the word is getting out on a regular basis.
Week 7: MVP Building, Project Planning and Operational Strategies
A minimum viable product (MVP) is a development technique in which a new product is introduced to the market with its most basic features. Not only is it a great learning experience, it's low-risk, making an MVP worth building, either for your business holistically, or for a specific product or service within your business. An MVP is also the perfect segue to pilot testing.
In this workshop, we'll identify what an MVP model looks like for your business, we'll create a step-by-step flow diagram, outlining your operational strategies from the blueprint, to the launch stage.
Week 9: Building a Professional Online Presence
As far as the digital age is concerned, your website is your storefront and your social plugins are your sales pitch. Create the
right first impression by identifying the most appropriate online platforms for you. Draft online profiles and create a routine that ensures you're posting and maintaining your online presence in a way that keeps subscribers and followers engaged and continues attracting new leads, in accordance with what suits your already-busy schedule.
Week 8: Team Building and Outsourcing
You cannot do it all alone: It’s a hard realisation for many independent, ambitious creatives to accept, but it’s true. As your business grows, the hours in a day will remain the same, so it’s important to identify what you’d like to keep full control over, what you’d like to share and what you’d like to outsource, to ensure your service and product delivery maintains a high standard, without loosing the plot!
With templates and think tank sessions, you will identify what you will outsource and why, the best platforms for outsourcing on a budget and the necessary formal agreements for collaborating and sharing projects.
Week 10: Pitching, Networking and Focus Grouping
'How do I describe my purpose, my journey and my mission in 30-seconds, in a way that is intriguing, makes sense and doesn't turn me into a stumbling, fumbling mess?'
'This room is filled with people who look like they've got it all together. How do I even approach a potential lead and introduce myself, without turning into a stumbling, fumbling mess?'
'Ooh, I didn't know they'd be serving food! How do I negotiate my way around this flaky pastry without turning into a stumbling, fumbling mess?!'
Using support resources and activities, you'll draft an elevator pitch that you can use in a conversation starter at networking events, for funding applications and for entering the 'Dragons' Den', you'll create a networking checklist which guides you through the networking process - from preparing the right stationary, presentation and mindset, tips for making the most of your time at the event and best practices for following up leads and maintaining healthy professional relationships with them, in the event that an opportunity for collaborating, providing business and receiving investment.
Week 6: Making Programmes and Products
What exactly are you selling? Is it a service? Is it a series? Is it a product? Is it visual, text-based, audio or other? Is it online or physical? Is it a mixture of all these things or do you not have a clue yet? In this workshop, you’ll establish the name of your programmes or products, create their descriptors, outline their benefits to the clients (which should include your USP), identify a sales process that works for you and your brand and establish pricing that works for your target market, but will also generate a profit.
Week 11: Evaluations and Future Directions
To ensure your business and freelancing career has sustainable success, it's important that you track and reflect on your progress regularly. In this workshop, we will explore the best methods for self-reflective practice, collating focus group feedback and market research, interpreting analytics and data capture, and then planning future directions based on the results.
Week 12: The Grand Finale
This is the day of your official business launch and an opportunity to celebrate your achievements!
Each student will deliver a presentation which includes a 2-minute pitch and outlines their journey on the programme. At the end, students will receive a certificate of completion, a glass of bubbly (cheers to you) and testimonials will be provided upon request.